Bose will begin to develop a new multimedia foundation to inspire creators in the digital age.
The new multidisciplinary group will work with creative organizations to promote innovation, drive creative thinking and foster collaboration among creators and the creative industries.
The company announced the launch of the Multimedia Excellence Academy in May.
Bose is the company’s largest sponsor, with more than $30 billion in sales and a market cap of $2.8 billion.
The company will partner with several digital companies, including Adobe, Daring Fireball and Pixar.
Bosch, maker of the famous Bose headphones, is among the company sponsors.
The brand is among those to have recently announced plans to launch a multidisciplined training center in conjunction with Bose.